Buick Wildcat a model that was first seen at a show in Las Vegas in 1985, a show that was organized Association of Manufacturers to display unique creations from their areas of expertise. The conventioneers in attendance were left wondering if the new Buick model would be better of moving backwards than forward.

The Buick renowned both for its performance racing capabilities retained its dreary image. Flint, Michigan Buicks had been categorized as cars that would only fathers would drive.

Gaining performance ratings through motorsport improved chances of attracting followers from the younger generation. That is why the Buick created diversity through the Trans-Am sports car circuit, IMSA GTP vehicles Indy cars and dragsters. The Buick strategically placed itself in the market generally as a brand that had a variety of unique cars that created a lasting impression; this created diversity and galvanized its dull image. The breakthrough came through their 1953 Wildcat model, which was a showstopper.
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